As a financial advisor, you want to provide your clients with an outstanding customer experience right? Well, I hate to be the bearer of bad news, but many advisors are falling short on delivering this goal.
Yes, you’re probably following the advisor rulebook when it comes to providing good customer service: proactive in communication, decent digital experience, and so on. However, if you don’t really listen and speak to the needs of the populations you serve, your clients won’t feel understood and supported.
No longer can you survive the advisor marketplace by merely sharing your products and services. Instead, you need to know your target clients so well that your marketing efforts can show them that you can help them achieve all of their life goals. Start with this strategy to help you get there.
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