While luxury brands tap into a high-end consumer market, there is a lot that all brands can learn from their VIP marketing strategies.
Luxury brands connect deeply with their consumers by delivering high-quality and exclusive experiences. For the luxury brand customer, it is not just about the product that they’re purchasing, but the feeling of being part of something special that was made ‘just-for-them.’
Below is a list of 20 luxury brand and marketing influencers that I recommend you pay attention to. I have found, these experts all share valuable content on luxury branding and marketing to give you a good understanding of the latest trends and strategies.
The list was compiled using Little Bird social analytics technology. I focused on individual luxury branding and marketing experts, distinct from organizations, as personal Twitter accounts typically are managed by the individual themselves.
The list was compiled using third-party social analytics tools and technology. We focused on individual luxury branding and marketing experts, distinct from organizations, as personal Twitter accounts typically are managed by the individuals themselves.
The list is not numbered, so please do not read too much into the specific order in which the influencers appear. There is value to be found in all of these feeds.
Please let me know if there is someone you follow who is not on this list, but worthy of our attention. Thanks!